Compare any two US metros on the demographic signals that matter for CPG launches. Data: 2024 American Community Survey, US Census Bureau.
Metric
New York-Newark-Jersey City, NY-NJ
Los Angeles-Long Beach-Anaheim, CA
Addressable households
Total households matching your selected income band
7,409,947
4,499,409
Median household income
Median annual household income (2024 ACS)
$99,155
$95,958
Median age
Median age of all residents
39.5 years
38.5 years
% households with children under 18
Share of households with at least one child under 18
29%
31%
% owner-occupied housing
Homeowners buy more home goods, appliances, cleaning products
51.5%
48.4%
% with bachelor's degree or higher
Education level correlates with premium brand affinity
44.2%
38%
Average household size
Affects preferred pack sizes and purchase quantities
2.62 people
2.83 people
Addressable Market: All households
Median Household Income
New York-Newark-Jersey City, NY-NJ — Generational Mix
Gen Z
22%
Millennial
30%
Gen X
18%
Boomer
17%
Los Angeles-Long Beach-Anaheim, CA — Generational Mix
Gen Z
24%
Millennial
30%
Gen X
17%
Boomer
15%
Source: U.S. Census Bureau, 2024 American Community Survey 5-Year Estimates. Data retrieved via the Census API. Population figures shown are estimates. Some small metros may show margins of error — consult census.gov for full methodology.