Insights
Business articles and in-depth analysis.
He Faked 30 Listings Before Buying a Single Washer — Then Made $10K/Month
Outside reporting on Starting a scalable rental business with zero upfront investment is achievable by validating demand…
07/09/2026
Flush with Cash? A Data-Driven Reality Check on Portable Sanitation Profits
The unemployment rate is 4.2 percent as of June 2026 — lower than almost any year between 1970 and 2015. That's a good t…
07/09/2026
The Boring Businesses With a 94% Success Rate
I've spent years studying what makes businesses succeed, and I'll be honest: the startup failure rate is brutal. About 2…
07/09/2026
What Really Predicts CPG Launch Success?
I built a composite CPG Market Readiness Score using Census data for 47 U.S. metros with populations over 500,000. The r…
07/02/2026
New York-Newark-Jersey City vs Los Angeles-Long Beach-Anaheim — median income & household size comparison
New York-Newark-Jersey City vs Los Angeles-Long Beach-Anaheim — Median Income & Household Size Comparison Introduction …
06/18/2026
Los Angeles-Long Beach-Anaheim vs Chicago-Naperville-Elgin — median income & household size comparison
Why Comparing Median Household Income is Crucial for CPG Pricing Strategy When launching products in Los Angeles-Long Be…
06/18/2026
Chicago-Naperville-Elgin vs Houston-Pasadena-The Woodlands — median income & household size comparison
Why Comparing Median Household Income is Crucial for CPG Pricing Strategy When launching products in Chicago-Naperville-…
06/18/2026
How to Read the 2024 ACS 5-Year Estimates for Business Market Sizing
Why the 2024 ACS 5-Year Estimates Are Your Best Tool for Market Sizing If you're sizing a business market in 2024, you n…
05/28/2026
Multigenerational Households Are Flat Nationally — But That's the Wrong Way to Read the Data
Multigenerational Households Are Flat Nationally — But That's the Wrong Way to Read the Data If you’ve heard that multi…
05/28/2026
What a Decline in Married-Couple Households Means for Retail Site Selection in Mid-Sized US Cities
The Changing Face of Households in Mid-Sized Cities I’ve spent years analyzing economic trends, and one of the most con…
05/28/2026
Single-Serve vs. Multi-Serve: How to Use Metro-Level Household Size Data to Choose the Right Pack Format
Single-Serve vs. Multi-Serve: The Household Size Data You’re Missing I’ve seen too many CPG brands default to national a…
05/28/2026
Why Asheville, NC Grew Faster in Household Size Than Any Other US Metro — And What Businesses Should Do About It
Why Asheville Grew Faster in Household Size Than Any Other U.S. Metro Asheville, North Carolina, isn’t just growing—it’…
05/28/2026
The College-Educated Metro Effect: Why the Bachelor's Degree Rate in a City's Census Data Is the Most Underused Signal for Clean-Label CPG Launches
The College-Educated Metro Effect Why is the bachelor’s degree rate in a city’s Census data the most underused signal f…
05/26/2026
The $100K Household Filter: How to Use Income Banding to Find Your Brand's True Addressable Market Before You Sign a Distribution Deal
Why Most Brands Overestimate Their Addressable Market I’ve seen too many distribution deals fail because brands confuse …
05/26/2026
Owner-Occupied vs. Renter Cities: The Overlooked Census Signal That Predicts CPG Category Performance
Owner-Occupied vs. Renter Cities: The Overlooked Census Signal That Predicts CPG Category Performance If you want to un…
05/26/2026
The Millennial-Heavy Metro Trap: Why Chasing the Biggest Generational Share Isn't a CPG Strategy
The Millennial-Heavy Metro Trap: Why Chasing the Biggest Generational Share Isn't a CPG Strategy I’ve lost count of how…
05/26/2026
Why Your CPG Brand's Pack Size Decision Should Start With a Census Table, Not a Focus Group
Why Your CPG Brand's Pack Size Decision Should Start With a Census Table, Not a Focus Group I’ve seen too many CPG bran…
05/26/2026
Sun Belt vs. Rust Belt: How Generational Demographics Are Reshaping America's Economic Divide
Sun Belt vs. Rust Belt: A Tale of Two AmericasThe generational divide in America isn’t just about TikTok vs. Facebook or…
05/14/2026
Best US Cities to Launch a CPG Brand Targeting Millennials in 2024: A Data-Driven Shortlist
Where to Launch Your Millennial-Focused CPG Brand in 2024? Start Here. I’ve spent years analyzing consumer trends and e…
05/14/2026
Generational Wealth Gaps by Metro: Where Gen Z and Millennials Earn the Most (and Least)
Here's the HTML-formatted article: ```html The Generational Wealth Gap Isn't Just About Age — It's About Location If y…
05/14/2026
The Boomer Belt: Which US Metro Areas Have the Oldest Adult Populations in 2024?
The Boomer Belt: Where Older Adults Are Concentrating By 2024, the US median age surpassed 39, and the 65+ population g…
05/14/2026
The Most Millennial Cities in America (2024 Census Data)
The Most Millennial Cities in America (2024 Census Data) I didn’t expect Seattle to top the list. But according to the …
05/14/2026