72703 Income Statistics for 2026

All demographics

Population

35,896

Households

16,271

Median age

32.5 yrs

Median household income

$60,568

Mean household income

$101,781

Per capita income

$46,347

Median home value

$391,000

Median gross rent

$1,006

Owner-occupied housing

38.0%

Bachelor's degree or higher

46.9%

In labor force

69.0%

Poverty rate

17.7%

Households earning $100k+

33.1%

Population under 5

6.1%

Population age 18–34

31.8%

Population age 25–44

32.8%

Population age 45–64

19.6%

Population age 65+

13.3%

Hispanic or Latino

8.6%

Black (non-Hispanic)

5.0%

Asian (non-Hispanic)

2.4%

Unemployment rate

4.1%