72704 Income Statistics for 2026

All demographics

Population

32,497

Households

13,798

Median age

33.9 yrs

Median household income

$96,014

Mean household income

$121,011

Per capita income

$52,250

Median home value

$331,100

Median gross rent

$1,206

Owner-occupied housing

65.5%

Bachelor's degree or higher

52.9%

In labor force

76.7%

Poverty rate

8.3%

Households earning $100k+

47.6%

Population under 5

6.1%

Population age 18–34

30.8%

Population age 25–44

34.4%

Population age 45–64

23.6%

Population age 65+

9.5%

Hispanic or Latino

7.7%

Black (non-Hispanic)

2.4%

Asian (non-Hispanic)

2.1%

Unemployment rate

2.4%