Census ACS · ZIP Code Tabulation Area

94954 Income Statistics for 2026

Sonoma County, California

Median household income

$113,527

Median household income ($113,527) is higher than Sonoma County County ($106,096).

94954$113,527
Sonoma County County$106,096
95442$164,750
95444$105,179
95452$118,986
95441$126,806
95450$123,125

Average household income

$142,960

Average household income ($142,960) is higher than Sonoma County County ($141,082).

94954$142,960
Sonoma County County$141,082
95442$263,152
95444$251,082
95452$219,961
95441$212,591
95450$211,856

Per-capita income

$57,466

Per-capita income ($57,466) is higher than Sonoma County County ($56,646).

94954$57,466
Sonoma County County$56,646
95442$127,497
95444$114,920
95452$77,821
95441$91,438
95450$106,291

Households earning $100k+

56.8%

Households earning $100k+ (56.8%) is higher than Sonoma County County (52.0%).

9495456.8%
Sonoma County County52.0%
9544266.8%
9544471.4%
9545256.0%
9544159.6%
9545061.4%

All demographics

Population
37,574
Households
14,876
Median age
45.3 yrs
Median household income
$113,527
Mean household income
$142,960
Per capita income
$57,466
Median home value
$840,500
Median gross rent
$2,554
Owner-occupied housing
67.3%
Bachelor's degree or higher
38.4%
In labor force
62.5%
Poverty rate
6.0%
Households earning $100k+
56.8%
Population under 5
3.9%
Population age 18–34
18.8%
Population age 25–44
24.5%
Population age 45–64
29.1%
Population age 65+
21.5%
Hispanic or Latino
23.0%
Black (non-Hispanic)
1.5%
Asian (non-Hispanic)
4.2%
Unemployment rate
4.3%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/california/94954

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 94954 income statistics ($113,527 median)

ZIP Code Tabulation Area 94954 in California is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 94954 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 37,574 people live in this ZCTA. Median household income here ($113,527) is higher than Sonoma County County ($106,096). Operators sizing a local market often pair median income with mean income ($142,960) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·California·ZIP codes in Sonoma County