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Census ACS · ZIP Code Tabulation Area

96768 Income Statistics for 2026

Maui County, Hawaii

Median household income

$100,391

Median household income ($100,391) is higher than Maui County County ($98,199).

96768$100,391
Maui County County$98,199
96761$101,123
96790$100,693
96779$98,929
96793$107,668
96732$101,739

Average household income

$134,023

Average household income ($134,023) is higher than Maui County County ($131,873).

96768$134,023
Maui County County$131,873
96761$167,121
96790$140,007
96779$133,999
96793$130,596
96732$128,928

Per-capita income

$45,729

Per-capita income ($45,729) is higher than Maui County County ($45,622).

96768$45,729
Maui County County$45,622
96761$57,411
96790$49,577
96779$47,493
96793$42,775
96732$39,045

Households earning $100k+

50.2%

Households earning $100k+ (50.2%) is higher than Maui County County (49.0%).

9676850.2%
Maui County County49.0%
9676150.4%
9679050.7%
9677949.7%
9679353.4%
9673251.0%

All demographics

Population
18,569
Households
6,425
Median age
43.6 yrs
Median household income
$100,391
Mean household income
$134,023
Per capita income
$45,729
Median home value
$946,700
Median gross rent
$1,813
Owner-occupied housing
63.7%
Bachelor's degree or higher
33.1%
In labor force
60.4%
Poverty rate
10.1%
Households earning $100k+
50.2%
Population under 5
5.8%
Population age 18–34
16.9%
Population age 25–44
24.3%
Population age 45–64
25.8%
Population age 65+
21.9%
Hispanic or Latino
15.4%
Black (non-Hispanic)
0.7%
Asian (non-Hispanic)
18.4%
Unemployment rate
6.9%
Open in interactive explorer

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/hawaii/96768

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

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