Census ACS · ZIP Code Tabulation Area

28401 Income Statistics for 2026

New Hanover County, North Carolina

Median household income

$57,968

Median household income ($57,968) is lower than New Hanover County County ($79,497).

28401$57,968
New Hanover County County$79,497
28480$172,500
28449$107,563
28409$111,048
28428$93,241
28411$97,387

Average household income

$76,158

Average household income ($76,158) is lower than New Hanover County County ($108,928).

28401$76,158
New Hanover County County$108,928
28480$211,703
28449$148,906
28409$143,750
28428$141,824
28411$118,944

Per-capita income

$39,108

Per-capita income ($39,108) is lower than New Hanover County County ($48,658).

28401$39,108
New Hanover County County$48,658
28480$103,755
28449$64,660
28409$57,885
28428$65,291
28411$51,389

Households earning $100k+

24.8%

Households earning $100k+ (24.8%) is lower than New Hanover County County (38.0%).

2840124.8%
New Hanover County County38.0%
2848064.3%
2844958.1%
2840954.8%
2842846.4%
2841148.5%

All demographics

Population
22,007
Households
11,085
Median age
41.7 yrs
Median household income
$57,968
Mean household income
$76,158
Per capita income
$39,108
Median home value
$298,500
Median gross rent
$1,274
Owner-occupied housing
41.1%
Bachelor's degree or higher
33.3%
In labor force
67.3%
Poverty rate
18.6%
Households earning $100k+
24.8%
Population under 5
3.6%
Population age 18–34
26.6%
Population age 25–44
29.6%
Population age 45–64
26.4%
Population age 65+
20.1%
Hispanic or Latino
9.4%
Black (non-Hispanic)
30.4%
Asian (non-Hispanic)
0.5%
Unemployment rate
5.1%
Open in interactive explorer

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/north-carolina/28401

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Permanent URL backed by Census ACS data in PocketBase.

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