Census ACS · ZIP Code Tabulation Area

28429 Income Statistics for 2026

New Hanover County, North Carolina

Median household income

$72,337

Median household income ($72,337) is lower than New Hanover County County ($79,497).

28429$72,337
New Hanover County County$79,497
28480$172,500
28449$107,563
28409$111,048
28428$93,241
28411$97,387

Average household income

$81,433

Average household income ($81,433) is lower than New Hanover County County ($108,928).

28429$81,433
New Hanover County County$108,928
28480$211,703
28449$148,906
28409$143,750
28428$141,824
28411$118,944

Per-capita income

$33,470

Per-capita income ($33,470) is lower than New Hanover County County ($48,658).

28429$33,470
New Hanover County County$48,658
28480$103,755
28449$64,660
28409$57,885
28428$65,291
28411$51,389

Households earning $100k+

29.1%

Households earning $100k+ (29.1%) is lower than New Hanover County County (38.0%).

2842929.1%
New Hanover County County38.0%
2848064.3%
2844958.1%
2840954.8%
2842846.4%
2841148.5%

All demographics

Population
9,662
Households
3,896
Median age
43.8 yrs
Median household income
$72,337
Mean household income
$81,433
Per capita income
$33,470
Median home value
$239,200
Median gross rent
$1,095
Owner-occupied housing
86.1%
Bachelor's degree or higher
25.5%
In labor force
57.3%
Poverty rate
17.9%
Households earning $100k+
29.1%
Population under 5
4.9%
Population age 18–34
20.2%
Population age 25–44
23.1%
Population age 45–64
26.3%
Population age 65+
22.0%
Hispanic or Latino
8.7%
Black (non-Hispanic)
14.0%
Asian (non-Hispanic)
0.6%
Unemployment rate
3.4%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/north-carolina/28429

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 28429 income statistics ($72,337 median)

ZIP Code Tabulation Area 28429 in North Carolina is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 28429 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 9,662 people live in this ZCTA. Median household income here ($72,337) is lower than New Hanover County County ($79,497). Operators sizing a local market often pair median income with mean income ($81,433) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·North Carolina·ZIP codes in New Hanover County