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Census ACS · ZIP Code Tabulation Area

28698 Income Statistics for 2026

Watauga County, North Carolina

Median household income

$54,402

Median household income ($54,402) is higher than Watauga County County ($53,893).

28698$54,402
Watauga County County$53,893
28605$76,477
28604$76,319
28679$65,246
28618$59,653
28692$43,103

Average household income

$70,777

Average household income ($70,777) is lower than Watauga County County ($85,639).

28698$70,777
Watauga County County$85,639
28605$123,246
28604$109,394
28679$86,778
28618$84,149
28692$80,050

Per-capita income

$33,263

Per-capita income ($33,263) is lower than Watauga County County ($34,953).

28698$33,263
Watauga County County$34,953
28605$55,891
28604$46,313
28679$34,992
28618$33,451
28692$42,023

Households earning $100k+

27.4%

Households earning $100k+ (27.4%) is higher than Watauga County County (27.0%).

2869827.4%
Watauga County County27.0%
2860537.6%
2860431.8%
2867930.7%
2861828.1%
2869220.6%

All demographics

Population
2,320
Households
966
Median age
51.7 yrs
Median household income
$54,402
Mean household income
$70,777
Per capita income
$33,263
Median home value
$219,400
Median gross rent
$713
Owner-occupied housing
88.2%
Bachelor's degree or higher
14.7%
In labor force
59.2%
Poverty rate
11.5%
Households earning $100k+
27.4%
Population under 5
3.4%
Population age 18–34
14.2%
Population age 25–44
15.3%
Population age 45–64
42.5%
Population age 65+
25.0%
Hispanic or Latino
2.8%
Black (non-Hispanic)
0.3%
Asian (non-Hispanic)
0.0%
Unemployment rate
0.0%
Open in interactive explorer

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/north-carolina/28698

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

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