Census ACS · ZIP Code Tabulation Area

77474 Income Statistics for 2026

Austin County, Texas

Median household income

$75,272

Median household income ($75,272) is lower than Austin County County ($79,157).

77474$75,272
Austin County County$79,157
78944$126,806
78931—
78950$91,354
77418$90,611
77485$51,742

Average household income

$93,349

Average household income ($93,349) is lower than Austin County County ($96,851).

77474$93,349
Austin County County$96,851
78944$121,423
78931$114,301
78950$108,029
77418$106,073
77485$76,893

Per-capita income

$35,066

Per-capita income ($35,066) is lower than Austin County County ($37,587).

77474$35,066
Austin County County$37,587
78944$57,202
78931$38,855
78950$48,102
77418$41,378
77485$29,014

Households earning $100k+

38.2%

Households earning $100k+ (38.2%) is lower than Austin County County (40.0%).

7747438.2%
Austin County County40.0%
7894456.3%
7893155.7%
7895048.9%
7741843.1%
7748528.9%

All demographics

Population
15,146
Households
5,861
Median age
40.9 yrs
Median household income
$75,272
Mean household income
$93,349
Per capita income
$35,066
Median home value
$287,600
Median gross rent
$1,239
Owner-occupied housing
79.1%
Bachelor's degree or higher
19.2%
In labor force
61.7%
Poverty rate
14.4%
Households earning $100k+
38.2%
Population under 5
5.4%
Population age 18–34
21.1%
Population age 25–44
22.3%
Population age 45–64
25.1%
Population age 65+
20.8%
Hispanic or Latino
35.5%
Black (non-Hispanic)
8.6%
Asian (non-Hispanic)
1.6%
Unemployment rate
3.8%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/texas/77474

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 77474 income statistics ($75,272 median)

ZIP Code Tabulation Area 77474 in Texas is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 77474 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 15,146 people live in this ZCTA. Median household income here ($75,272) is lower than Austin County County ($79,157). Operators sizing a local market often pair median income with mean income ($93,349) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·Texas·ZIP codes in Austin County