78539 Income Statistics for 2026

All demographics

Population

37,168

Households

14,171

Median age

35.2 yrs

Median household income

$66,967

Mean household income

$96,076

Per capita income

$36,953

Median home value

$214,500

Median gross rent

$1,077

Owner-occupied housing

54.9%

Bachelor's degree or higher

35.6%

In labor force

63.3%

Poverty rate

21.4%

Households earning $100k+

33.2%

Population under 5

6.5%

Population age 18–34

25.3%

Population age 25–44

27.7%

Population age 45–64

21.6%

Population age 65+

14.3%

Hispanic or Latino

85.8%

Black (non-Hispanic)

0.6%

Asian (non-Hispanic)

3.2%

Unemployment rate

3.9%