Census ACS · ZIP Code Tabulation Area

23960 Income Statistics for 2026

Prince Edward County, Virginia

Median household income

$63,533

Median household income ($63,533) is higher than Prince Edward County County ($58,841).

23960$63,533
Prince Edward County County$58,841
23942$51,505
23901$55,886
23954$77,756
23966$57,177
23909—

Average household income

$91,114

Average household income ($91,114) is higher than Prince Edward County County ($80,522).

23960$91,114
Prince Edward County County$80,522
23942$91,924
23901$80,686
23954$74,231
23966$69,638
23909—

Per-capita income

$34,559

Per-capita income ($34,559) is higher than Prince Edward County County ($28,315).

23960$34,559
Prince Edward County County$28,315
23942$42,304
23901$30,138
23954$28,235
23966$29,683
23909$711

Households earning $100k+

32.8%

Households earning $100k+ (32.8%) is higher than Prince Edward County County (27.0%).

2396032.8%
Prince Edward County County27.0%
2394223.0%
2390126.3%
2395431.6%
2396624.9%
23909—

All demographics

Population
2,176
Households
891
Median age
35.0 yrs
Median household income
$63,533
Mean household income
$91,114
Per capita income
$34,559
Median home value
$219,100
Median gross rent
$724
Owner-occupied housing
74.1%
Bachelor's degree or higher
21.4%
In labor force
62.7%
Poverty rate
18.0%
Households earning $100k+
32.8%
Population under 5
7.4%
Population age 18–34
26.7%
Population age 25–44
25.2%
Population age 45–64
30.2%
Population age 65+
10.5%
Hispanic or Latino
0.0%
Black (non-Hispanic)
28.1%
Asian (non-Hispanic)
0.0%
Unemployment rate
0.0%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/virginia/23960

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 23960 income statistics ($63,533 median)

ZIP Code Tabulation Area 23960 in Virginia is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 23960 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 2,176 people live in this ZCTA. Median household income here ($63,533) is higher than Prince Edward County County ($58,841). Operators sizing a local market often pair median income with mean income ($91,114) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·Virginia·ZIP codes in Prince Edward County