Census ACS · ZIP Code Tabulation Area

98110 Income Statistics for 2026

Kitsap County, Washington

Median household income

$172,188

Median household income ($172,188) is higher than Kitsap County County ($107,690).

98110$172,188
Kitsap County County$107,690
98314$184,417
98380$125,229
98370$116,756
98342$102,778
98367$115,482

Average household income

$246,751

Average household income ($246,751) is higher than Kitsap County County ($132,626).

98110$246,751
Kitsap County County$132,626
98314$196,415
98380$146,143
98370$140,464
98342$138,586
98367$133,731

Per-capita income

$99,714

Per-capita income ($99,714) is higher than Kitsap County County ($53,564).

98110$99,714
Kitsap County County$53,564
98314$37,585
98380$50,895
98370$57,559
98342$66,820
98367$52,337

Households earning $100k+

73.9%

Households earning $100k+ (73.9%) is higher than Kitsap County County (52.0%).

9811073.9%
Kitsap County County52.0%
9831484.8%
9838071.7%
9837056.8%
9834251.7%
9836757.3%

All demographics

Population
24,631
Households
9,887
Median age
49.0 yrs
Median household income
$172,188
Mean household income
$246,751
Per capita income
$99,714
Median home value
$1,155,900
Median gross rent
$2,194
Owner-occupied housing
81.4%
Bachelor's degree or higher
76.4%
In labor force
57.3%
Poverty rate
3.5%
Households earning $100k+
73.9%
Population under 5
4.6%
Population age 18–34
10.8%
Population age 25–44
20.0%
Population age 45–64
28.0%
Population age 65+
27.4%
Hispanic or Latino
4.6%
Black (non-Hispanic)
0.4%
Asian (non-Hispanic)
3.8%
Unemployment rate
2.7%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/washington/98110

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 98110 income statistics ($172,188 median)

ZIP Code Tabulation Area 98110 in Washington is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 98110 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 24,631 people live in this ZCTA. Median household income here ($172,188) is higher than Kitsap County County ($107,690). Operators sizing a local market often pair median income with mean income ($246,751) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·Washington·ZIP codes in Kitsap County