About UsBusiness PlansMarket ResearchInsightsKnowledgeCareerLet's Talk

Census ACS · ZIP Code Tabulation Area

53548 Income Statistics for 2026

Rock County, Wisconsin

Median household income

$76,869

Median household income ($76,869) is higher than Rock County County ($75,568).

53548$76,869
Rock County County$75,568
53505$91,500
53563$89,528
53525$79,323
53534$89,045
53536$87,667

Average household income

$87,557

Average household income ($87,557) is lower than Rock County County ($92,059).

53548$87,557
Rock County County$92,059
53505$132,696
53563$111,255
53525$108,203
53534$107,784
53536$102,204

Per-capita income

$38,090

Per-capita income ($38,090) is lower than Rock County County ($38,590).

53548$38,090
Rock County County$38,590
53505$52,441
53563$45,797
53525$42,818
53534$42,323
53536$44,618

Households earning $100k+

30.2%

Households earning $100k+ (30.2%) is lower than Rock County County (34.0%).

5354830.2%
Rock County County34.0%
5350548.8%
5356342.5%
5352539.5%
5353443.9%
5353644.3%

All demographics

Population
19,916
Households
8,562
Median age
43.3 yrs
Median household income
$76,869
Mean household income
$87,557
Per capita income
$38,090
Median home value
$234,900
Median gross rent
$1,045
Owner-occupied housing
69.9%
Bachelor's degree or higher
26.4%
In labor force
64.2%
Poverty rate
10.6%
Households earning $100k+
30.2%
Population under 5
4.2%
Population age 18–34
19.4%
Population age 25–44
23.6%
Population age 45–64
28.4%
Population age 65+
19.7%
Hispanic or Latino
8.4%
Black (non-Hispanic)
3.7%
Asian (non-Hispanic)
1.8%
Unemployment rate
5.0%
Open in interactive explorer

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/wisconsin/53548

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

← Back to Wisconsin income overview