About UsBusiness PlansMarket ResearchInsightsKnowledgeCareerLet's Talk

Census ACS · ZIP Code Tabulation Area

54401 Income Statistics for 2026

Marathon County, Wisconsin

Median household income

$71,586

Median household income ($71,586) is lower than Marathon County County ($78,165).

54401$71,586
Marathon County County$78,165
54455$96,140
54448$94,432
54471$87,368
54440$90,921
54474$81,635

Average household income

$89,947

Average household income ($89,947) is lower than Marathon County County ($97,424).

54401$89,947
Marathon County County$97,424
54455$114,242
54448$113,895
54471$111,002
54440$102,427
54474$101,386

Per-capita income

$38,525

Per-capita income ($38,525) is lower than Marathon County County ($41,377).

54401$38,525
Marathon County County$41,377
54455$47,396
54448$46,768
54471$41,507
54440$43,379
54474$39,892

Households earning $100k+

32.2%

Households earning $100k+ (32.2%) is lower than Marathon County County (37.0%).

5440132.2%
Marathon County County37.0%
5445547.3%
5444847.4%
5447139.8%
5444042.5%
5447441.9%

All demographics

Population
31,692
Households
13,449
Median age
40.6 yrs
Median household income
$71,586
Mean household income
$89,947
Per capita income
$38,525
Median home value
$196,700
Median gross rent
$1,018
Owner-occupied housing
67.0%
Bachelor's degree or higher
30.9%
In labor force
64.5%
Poverty rate
12.1%
Households earning $100k+
32.2%
Population under 5
6.0%
Population age 18–34
19.8%
Population age 25–44
26.8%
Population age 45–64
24.1%
Population age 65+
19.9%
Hispanic or Latino
4.9%
Black (non-Hispanic)
0.1%
Asian (non-Hispanic)
12.8%
Unemployment rate
3.4%
Open in interactive explorer

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/wisconsin/54401

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

← Back to Wisconsin income overview