Census ACS · ZIP Code Tabulation Area

54451 Income Statistics for 2026

Taylor County, Wisconsin

Median household income

$71,349

Median household income ($71,349) is higher than Taylor County County ($69,671).

54451$71,349
Taylor County County$69,671
54480$68,333
54433$69,000
54447$73,214
54490$67,981
54470$61,589

Average household income

$86,119

Average household income ($86,119) is higher than Taylor County County ($84,680).

54451$86,119
Taylor County County$84,680
54480$90,076
54433$88,691
54447$82,062
54490$76,511
54470$74,054

Per-capita income

$37,698

Per-capita income ($37,698) is higher than Taylor County County ($35,808).

54451$37,698
Taylor County County$35,808
54480$35,353
54433$33,634
54447$31,716
54490$29,962
54470$31,753

Households earning $100k+

32.4%

Households earning $100k+ (32.4%) is higher than Taylor County County (31.0%).

5445132.4%
Taylor County County31.0%
5448028.7%
5443333.5%
5444731.9%
5449023.4%
5447024.1%

All demographics

Population
11,198
Households
4,680
Median age
46.4 yrs
Median household income
$71,349
Mean household income
$86,119
Per capita income
$37,698
Median home value
$213,700
Median gross rent
$850
Owner-occupied housing
75.6%
Bachelor's degree or higher
19.7%
In labor force
63.2%
Poverty rate
8.6%
Households earning $100k+
32.4%
Population under 5
4.5%
Population age 18–34
16.0%
Population age 25–44
20.6%
Population age 45–64
29.4%
Population age 65+
21.8%
Hispanic or Latino
2.3%
Black (non-Hispanic)
0.5%
Asian (non-Hispanic)
0.3%
Unemployment rate
2.3%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/wisconsin/54451

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 54451 income statistics ($71,349 median)

ZIP Code Tabulation Area 54451 in Wisconsin is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 54451 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 11,198 people live in this ZCTA. Median household income here ($71,349) is higher than Taylor County County ($69,671). Operators sizing a local market often pair median income with mean income ($86,119) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·Wisconsin·ZIP codes in Taylor County