Census ACS · ZIP Code Tabulation Area

54601 Income Statistics for 2026

La Crosse County, Wisconsin

Median household income

$61,639

Median household income ($61,639) is lower than La Crosse County County ($74,134).

54601$61,639
La Crosse County County$74,134
54669$103,194
54636$96,384
54650$85,548
54614$85,588
54644$77,143

Average household income

$87,538

Average household income ($87,538) is lower than La Crosse County County ($97,815).

54601$87,538
La Crosse County County$97,815
54669$118,226
54636$117,986
54650$114,110
54614$103,706
54644$103,388

Per-capita income

$39,007

Per-capita income ($39,007) is lower than La Crosse County County ($41,830).

54601$39,007
La Crosse County County$41,830
54669$43,092
54636$45,525
54650$49,799
54614$41,289
54644$37,987

Households earning $100k+

28.9%

Households earning $100k+ (28.9%) is lower than La Crosse County County (35.0%).

5460128.9%
La Crosse County County35.0%
5466952.9%
5463648.4%
5465042.2%
5461442.2%
5464439.9%

All demographics

Population
50,397
Households
21,472
Median age
32.7 yrs
Median household income
$61,639
Mean household income
$87,538
Per capita income
$39,007
Median home value
$235,100
Median gross rent
$1,044
Owner-occupied housing
54.0%
Bachelor's degree or higher
39.5%
In labor force
64.6%
Poverty rate
19.4%
Households earning $100k+
28.9%
Population under 5
3.8%
Population age 18–34
38.1%
Population age 25–44
22.6%
Population age 45–64
18.6%
Population age 65+
17.8%
Hispanic or Latino
3.0%
Black (non-Hispanic)
1.7%
Asian (non-Hispanic)
4.0%
Unemployment rate
3.3%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/wisconsin/54601

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 54601 income statistics ($61,639 median)

ZIP Code Tabulation Area 54601 in Wisconsin is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 54601 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 50,397 people live in this ZCTA. Median household income here ($61,639) is lower than La Crosse County County ($74,134). Operators sizing a local market often pair median income with mean income ($87,538) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·Wisconsin·ZIP codes in La Crosse County