Retail Trade · California
Census BDS · Market Research
How long do new businesses last? Select an industry and location to see estimated 1-, 3-, and 5-year survival rates from U.S. Census Business Dynamics Statistics.
Five-year survival estimate
79%
1-year survival
61%
3-year survival
50%
5-year survival
Source: U.S. Census Bureau, Business Dynamics Statistics (BDS) (2022). Survival rates estimated from the 2022 BDS establishment age distribution: establishments at age N divided by establishments at age 0, by NAICS sector and state. Metro pages use the same state-level underlying data.
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Survival rates estimated from the 2022 BDS establishment age distribution: establishments at age N divided by establishments at age 0, by NAICS sector and state. Metro pages use the same state-level underlying data.
National benchmarks from the SBA Office of Advocacy (2023) report ~79% one-year and ~50% five-year establishment survival across all industries.
Data vintage: 2022. Last updated: 2026-08-16. Census BDS documentation