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Census ACS · ZIP Code Tabulation Area

32401 Income Statistics for 2026

Bay County, Florida

Median household income

$52,523

Median household income ($52,523) is lower than Bay County County ($73,181).

32401$52,523
Bay County County$73,181
32403$118,594
32413$80,039
32407$80,831
32444$83,160
32408$80,822

Average household income

$79,622

Average household income ($79,622) is lower than Bay County County ($96,170).

32401$79,622
Bay County County$96,170
32403$120,562
32413$116,898
32407$111,448
32444$109,293
32408$104,662

Per-capita income

$37,460

Per-capita income ($37,460) is lower than Bay County County ($40,738).

32401$37,460
Bay County County$40,738
32403$34,919
32413$56,820
32407$47,494
32444$43,541
32408$50,125

Households earning $100k+

21.5%

Households earning $100k+ (21.5%) is lower than Bay County County (34.0%).

3240121.5%
Bay County County34.0%
3240363.4%
3241337.2%
3240742.5%
3244444.0%
3240837.8%

All demographics

Population
18,947
Households
8,951
Median age
43.5 yrs
Median household income
$52,523
Mean household income
$79,622
Per capita income
$37,460
Median home value
$230,500
Median gross rent
$1,152
Owner-occupied housing
60.3%
Bachelor's degree or higher
21.1%
In labor force
60.3%
Poverty rate
16.3%
Households earning $100k+
21.5%
Population under 5
6.0%
Population age 18–34
19.6%
Population age 25–44
25.5%
Population age 45–64
29.0%
Population age 65+
19.7%
Hispanic or Latino
10.0%
Black (non-Hispanic)
22.8%
Asian (non-Hispanic)
2.1%
Unemployment rate
7.1%
Open in interactive explorer

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/florida/32401

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

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