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Census ACS · ZIP Code Tabulation Area

32404 Income Statistics for 2026

Bay County, Florida

Median household income

$74,708

Median household income ($74,708) is higher than Bay County County ($73,181).

32404$74,708
Bay County County$73,181
32403$118,594
32413$80,039
32407$80,831
32444$83,160
32408$80,822

Average household income

$88,935

Average household income ($88,935) is lower than Bay County County ($96,170).

32404$88,935
Bay County County$96,170
32403$120,562
32413$116,898
32407$111,448
32444$109,293
32408$104,662

Per-capita income

$34,098

Per-capita income ($34,098) is lower than Bay County County ($40,738).

32404$34,098
Bay County County$40,738
32403$34,919
32413$56,820
32407$47,494
32444$43,541
32408$50,125

Households earning $100k+

32.4%

Households earning $100k+ (32.4%) is lower than Bay County County (34.0%).

3240432.4%
Bay County County34.0%
3240363.4%
3241337.2%
3240742.5%
3244444.0%
3240837.8%

All demographics

Population
42,514
Households
16,158
Median age
37.1 yrs
Median household income
$74,708
Mean household income
$88,935
Per capita income
$34,098
Median home value
$273,500
Median gross rent
$1,399
Owner-occupied housing
69.2%
Bachelor's degree or higher
23.4%
In labor force
64.0%
Poverty rate
10.5%
Households earning $100k+
32.4%
Population under 5
6.1%
Population age 18–34
23.0%
Population age 25–44
30.0%
Population age 45–64
25.1%
Population age 65+
14.4%
Hispanic or Latino
9.4%
Black (non-Hispanic)
13.0%
Asian (non-Hispanic)
2.5%
Unemployment rate
3.1%
Open in interactive explorer

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/florida/32404

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

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