Census ACS · ZIP Code Tabulation Area

28504 Income Statistics for 2026

Lenoir County, North Carolina

Median household income

$53,583

Median household income ($53,583) is higher than Lenoir County County ($46,968).

28504$53,583
Lenoir County County$46,968
28525$59,191
28551$49,092
28501$35,118

Average household income

$72,615

Average household income ($72,615) is higher than Lenoir County County ($65,556).

28504$72,615
Lenoir County County$65,556
28525$72,759
28551$64,355
28501$56,875

Per-capita income

$31,388

Per-capita income ($31,388) is higher than Lenoir County County ($29,037).

28504$31,388
Lenoir County County$29,037
28525$28,047
28551$26,091
28501$28,872

Households earning $100k+

22.4%

Households earning $100k+ (22.4%) is higher than Lenoir County County (18.0%).

2850422.4%
Lenoir County County18.0%
2852518.1%
2855118.3%
2850111.2%

All demographics

Population
20,407
Households
8,598
Median age
41.6 yrs
Median household income
$53,583
Mean household income
$72,615
Per capita income
$31,388
Median home value
$143,300
Median gross rent
$940
Owner-occupied housing
63.7%
Bachelor's degree or higher
17.7%
In labor force
56.8%
Poverty rate
18.0%
Households earning $100k+
22.4%
Population under 5
5.7%
Population age 18–34
20.3%
Population age 25–44
24.4%
Population age 45–64
25.2%
Population age 65+
21.8%
Hispanic or Latino
7.3%
Black (non-Hispanic)
32.3%
Asian (non-Hispanic)
1.1%
Unemployment rate
9.3%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/north-carolina/28504

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 28504 income statistics ($53,583 median)

ZIP Code Tabulation Area 28504 in North Carolina is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 28504 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 20,407 people live in this ZCTA. Median household income here ($53,583) is higher than Lenoir County County ($46,968). Operators sizing a local market often pair median income with mean income ($72,615) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·North Carolina·ZIP codes in Lenoir County