Census ACS · ZIP Code Tabulation Area

28604 Income Statistics for 2026

Watauga County, North Carolina

Median household income

$76,319

Median household income ($76,319) is higher than Watauga County County ($53,893).

28604$76,319
Watauga County County$53,893
28605$76,477
28679$65,246
28618$59,653
28692$43,103
28607$46,639

Average household income

$109,394

Average household income ($109,394) is higher than Watauga County County ($85,639).

28604$109,394
Watauga County County$85,639
28605$123,246
28679$86,778
28618$84,149
28692$80,050
28607$77,971

Per-capita income

$46,313

Per-capita income ($46,313) is higher than Watauga County County ($34,953).

28604$46,313
Watauga County County$34,953
28605$55,891
28679$34,992
28618$33,451
28692$42,023
28607$29,503

Households earning $100k+

31.8%

Households earning $100k+ (31.8%) is higher than Watauga County County (27.0%).

2860431.8%
Watauga County County27.0%
2860537.6%
2867930.7%
2861828.1%
2869220.6%
2860724.7%

All demographics

Population
7,869
Households
3,236
Median age
45.2 yrs
Median household income
$76,319
Mean household income
$109,394
Per capita income
$46,313
Median home value
$383,800
Median gross rent
$991
Owner-occupied housing
81.8%
Bachelor's degree or higher
46.9%
In labor force
54.0%
Poverty rate
7.7%
Households earning $100k+
31.8%
Population under 5
3.7%
Population age 18–34
24.1%
Population age 25–44
18.9%
Population age 45–64
24.9%
Population age 65+
25.3%
Hispanic or Latino
4.6%
Black (non-Hispanic)
1.5%
Asian (non-Hispanic)
1.0%
Unemployment rate
5.3%
Open in interactive explorer

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/north-carolina/28604

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Permanent URL backed by Census ACS data in PocketBase.

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