Census ACS · ZIP Code Tabulation Area

78410 Income Statistics for 2026

Nueces County, Texas

Median household income

$79,308

Median household income ($79,308) is higher than Nueces County County ($68,558).

78410$79,308
Nueces County County$68,558
78373$91,106
78414$98,771
78418$92,445
78413$72,815
78339$94,444

Average household income

$105,712

Average household income ($105,712) is higher than Nueces County County ($90,010).

78410$105,712
Nueces County County$90,010
78373$133,661
78414$122,834
78418$117,055
78413$95,948
78339$94,770

Per-capita income

$36,990

Per-capita income ($36,990) is higher than Nueces County County ($34,602).

78410$36,990
Nueces County County$34,602
78373$62,548
78414$43,762
78418$48,842
78413$40,159
78339$30,189

Households earning $100k+

39.1%

Households earning $100k+ (39.1%) is higher than Nueces County County (31.0%).

7841039.1%
Nueces County County31.0%
7837343.2%
7841449.4%
7841847.7%
7841334.5%
7833943.2%

All demographics

Population
29,040
Households
9,901
Median age
34.8 yrs
Median household income
$79,308
Mean household income
$105,712
Per capita income
$36,990
Median home value
$235,200
Median gross rent
$1,215
Owner-occupied housing
68.1%
Bachelor's degree or higher
21.8%
In labor force
63.6%
Poverty rate
11.9%
Households earning $100k+
39.1%
Population under 5
7.4%
Population age 18–34
21.9%
Population age 25–44
26.5%
Population age 45–64
23.5%
Population age 65+
11.2%
Hispanic or Latino
61.0%
Black (non-Hispanic)
1.0%
Asian (non-Hispanic)
0.3%
Unemployment rate
4.6%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/texas/78410

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 78410 income statistics ($79,308 median)

ZIP Code Tabulation Area 78410 in Texas is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 78410 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 29,040 people live in this ZCTA. Median household income here ($79,308) is higher than Nueces County County ($68,558). Operators sizing a local market often pair median income with mean income ($105,712) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·Texas·ZIP codes in Nueces County