Census ACS · ZIP Code Tabulation Area

54871 Income Statistics for 2026

Washburn County, Wisconsin

Median household income

$69,342

Median household income ($69,342) is higher than Washburn County County ($65,604).

54871$69,342
Washburn County County$65,604
54817$83,036
54870$67,063
54888$63,971
54801$62,625
54859$55,882

Average household income

$94,092

Average household income ($94,092) is higher than Washburn County County ($87,132).

54871$94,092
Washburn County County$87,132
54817$95,687
54870$92,047
54888$85,691
54801$83,525
54859$81,825

Per-capita income

$38,648

Per-capita income ($38,648) is lower than Washburn County County ($40,193).

54871$38,648
Washburn County County$40,193
54817$44,392
54870$42,511
54888$41,136
54801$39,347
54859$39,485

Households earning $100k+

33.6%

Households earning $100k+ (33.6%) is higher than Washburn County County (31.0%).

5487133.6%
Washburn County County31.0%
5481740.4%
5487032.3%
5488831.1%
5480128.4%
5485928.8%

All demographics

Population
3,270
Households
1,302
Median age
46.0 yrs
Median household income
$69,342
Mean household income
$94,092
Per capita income
$38,648
Median home value
$241,000
Median gross rent
$644
Owner-occupied housing
84.6%
Bachelor's degree or higher
29.6%
In labor force
55.3%
Poverty rate
8.3%
Households earning $100k+
33.6%
Population under 5
3.1%
Population age 18–34
14.6%
Population age 25–44
20.8%
Population age 45–64
25.1%
Population age 65+
26.1%
Hispanic or Latino
2.2%
Black (non-Hispanic)
0.4%
Asian (non-Hispanic)
0.8%
Unemployment rate
1.8%

County and peer ZIP comparisons use population-weighted aggregates from other ZCTAs in the same county. Source: US Census Bureau ACS 5-year estimates. Page URL: https://resource.skyrocketbpo.com/tools/market-research/us-income-demographics-by-zip-code/wisconsin/54871

Link to this page

Permanent URL backed by Census ACS data in PocketBase.

Context & methodology

About ZIP 54871 income statistics ($69,342 median)

ZIP Code Tabulation Area 54871 in Wisconsin is defined by the U.S. Census Bureau for statistical reporting. It closely matches USPS ZIP code 54871 but may differ slightly at edges — use these ACS figures as demographic benchmarks, not exact postal boundaries.

An estimated 3,270 people live in this ZCTA. Median household income here ($69,342) is higher than Washburn County County ($65,604). Operators sizing a local market often pair median income with mean income ($94,092) and the share of households earning $100k+ to gauge both typical and upscale demand.

The neighboring ZIP comparison table above lists adjacent ZCTAs with their own ACS estimates. Large gaps between adjacent ZIP codes are common — a few miles can separate very different income profiles, which matters for retail trade areas, service radius, and competitive positioning.

Small-area ACS estimates carry wider margins of error than state or county totals. The Census Bureau publishes guidance on interpreting confidence intervals (linked below). When a figure is critical to your analysis, download the underlying table from data.census.gov and review the margin of error column before citing it in a business plan or press release.

Data vintage: Census ACS 2024 5-year estimates (published 2026). Tables: B19013 (median HH income), B19001 (distribution), B19049 (income by age of householder).

Authoritative sources & further reading

Primary government data and reference pages for verifying and extending this analysis.

Related market research tools

Combine ZIP-level income with these free Resource tools for fuller market pictures.

All ZIP codes·Wisconsin·ZIP codes in Washburn County